Conducting a site audit allows you to make a real assessment of the capabilities of an Internet resource, see how it meets the requirements of search engines and can attract potential customers. The current analysis of the site makes it possible to check:
- internal optimization;
- accessibility and richness of content;
- navigation;
- other important points.
Who needs a site audit and what is the potential for future development in it? This will be discussed further.
You can make an assessment of the volume and level of competitiveness by auditing a web page. Such an analysis allows you to clearly see the readiness of a particular resource for future promotion, reveals mistakes that were made initially. Thus, an SEO specialist can troubleshoot and significantly increase the site’s position in the issuance. All this allows you to avoid mistakes in further promotion, improves content and attractiveness among visitors.
In practice, it becomes clear to a good webmaster that an audit is simply necessary to achieve high results in the future. A clear understanding in the application of various tools gives an understanding in the ways to achieve the client’s goals. In order for a web resource to be truly successful and profitable, it is worth doing some work to improve it. Do not spare money for this, because in the end the site will become very attractive to potential customers.
Audit increases conversion and increases natural traffic. It is simply impossible to unlock the full commercial potential and form the strategic direction of the resource for development without a quality audit. To promote the site and get the desired return, you simply cannot do without a competent audit.
At any stage of the formation of a web page, you can audit:
- during processing;
- in preparation for promotion;
- in parallel with unwinding.
The audit is actually needed by everyone who is aimed at the active promotion and success of their own web resource.
Varieties of website audit
- Software and technical audit. This is an analysis of the site using a program, which implies the following: loading speed, degree of adaptation to mobile gadgets, validation and error detection, navigation performance, correctness in key management in social networks, content protection and other points.
- Search audit. It is necessary to optimize a web page for search engine queries. Consists of: checking the sitemap.xml and txt settings, analyzing the literacy of URLs, studying the link mass, registering the site in known directories, searching for duplicate pages, etc.
- Usability. The opinion of the user plays a big role in the promotion of the page. During such an audit, indicators are checked: by design, interface, use of colors and fonts, correct display on various devices. An important role here is played by the level of interaction with users, the form of ordering goods or services.
- Content audit. Allows you to identify the level of compliance of the site with generally accepted standards and conditions of interaction with search engines. This is the relevance of H1, H2 to title and description, as well as usefulness, level of uniqueness and expertise. Allows you to analyze the level of optimization for the desired keywords, as well as the dilution of text content with graphic and audio content.
- Landing page analysis. This form of audit allows you to check the effectiveness of description tags, title tags, and other headings.
Whatever audit you conduct, it will have a positive impact on the development of the site. It will improve its characteristics and allow you to effectively promote the web resource. Based on the results of the audit, the customer can receive a detailed report and recommendations for optimizing the site. Using step-by-step instructions will achieve:
- increasing traffic;
- increase the position in the search results;
- Monetization and conversion improvements